I buy most of my games on Steam these days, to the point where I'll have lost quite a lot of money is Valve ever go out of business and the servers go offline.
Most of the time, this is because I love having all my games in one place, few DRM/compatability worries, cloud computing and (most importantly) not having to rely on a physical cd to play the damn game.
But I re-encountered something this week that I haven't seen in a while - pre-loading stuff. I'm pre-loading both Borderlands and the Left 4 Dead 2 demo currently.
I really like pre-loading - It's trying to make up for the fact that online distribution can be that little bit less immediate than buying the game from the high street. I also like it because Steam really doesn't need to provide the service - it just feels like one of those things done because Valve want to look after their customers :)
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